Online dating slogans for school
These commercials were created or collected by the ad agency Benton & Bowles or its successor, D'Arcy Masius Benton & Bowles (DMB&B)."Presidential Ads from 1952-2004 - Even more impressive is this site providing video of campaign ads stretching back 50 years, and the site will be updated soon to include more recent ads. I am also mentioning it because Michael used an interesting tool, Sparkol.com, to create the animated video."Presented by the American Museum of the Moving Image in cooperation with the Political Communication Center, University of Oklahoma." Public service announcements - This excellent resource provides a history of many of the public service announcements from the Ad Council over the last 60 years. The tool costs money, but it appears fairly easy to learn and use.Heather points them to some good sources of ads online.
Instead of coming clean, the BBC cheekily replied, "place a sprig of spaghetti in a tin of tomato sauce and hope for the best." Unconscious priming of ad designers - () Apparently, Derren Brown has a TV show in the UK in which he illustrates a number of psychological phenomenon.
Creating a good feeling - Remember way back in 1985 when Ford Aerostar tried to generate good feelings and an aura of technologically-advanced aerodynamics about its minivan by comparing it to the Space Shuttle?
Well, unfortunately, shortly after that a Space Shuttle exploded and the campaign was pulled. First link is to a print ad for that campaign; here is a link is to an article mentioning the campaign was pulled; here is a tv commercial for that campaign. The Persuaders - Did you get a chance to see this excellent PBS show on how marketers and politicians figure out how to persuade us? The entire episode is available for viewing online at the above link. As with many PBS shows now, the streaming video is broken up into segments for easy display in the classroom.
These projects served to show students how social influence techniques can be used as prosocial influence techniques." Two persuasion assignments - Heather Coon, a colleague of mine, adapted a couple assignments to create these two good examples in her Persuasion seminar.
In the first assignment students analyze a set of ads in terms of course concepts.
In another case, students invited a survivor of human trafficking to speak on campus -- an event that drew over 300 students, faculty, staff, and community members and helped raise $540 for anti-trafficking organizations.